Live Life At Home » Posts in 'SEO' category

Just Three Feet From Gold

Given the current economic roller coaster, does it feel like you are taking two steps backwards for every one step forward? Have you ever felt like quitting? Even though you knew you were on the right track?

Once a highly coveted and symbol of ultimate success, the job of CEO today has been tarnished in the public’s opinion by the news stories of corporate scandals and executive excess.

Napoleon Hill, wrote “Many successful people have found opportunities in failure and adversity that they could not recognize in more favorable circumstances.” It is through perseverance, and definiteness of your purpose that the truly talented CEOs of today will identify those few opportunities and reach even greater heights of success than ever imagined.

There are many people today who compare our current economic crisis to the Great Depression during the 20’s and 30’s that almost brought total collapse to our economic stability and proved we needed reform. Yet from the Great Depression emerged many of today’s greatest success stories. It was the leaders of that time who recognized the opportunities, seized them and reached unparalleled levels of success. Many of them credited reading the book Think and Grow Rich by Napoleon Hill as the tool that gave them the inspiration and courage to keep going.

In was in 1908, when a young Napoleon Hill was commissioned by Andrew Carnegie, the richest man in the world at the time, to embark on more than a twenty year journey studying the principles of success. His book, Think and Grow Rich, was originally published and distributed in 1937 and has since sold over 100 million copies around the world. It is widely recognized as the foremost treatise on success ever written. In researching the book, Hill had the opportunity to interview the most successful titans of his time. In addition, he also interviewed people who had given up, people who had failed, and people who couldn’t move on, in order to truly understand the elements of success.

Considered the grandfather of personal development and financial wisdom, Napoleon Hill was the first to coin such ageless principles as “Definiteness of Purpose,” “Pay Yourself First,” the benefits of a “Mastermind”, and even the “Law of Attraction,” which he wrote about as early as 1919.

Even though Think and Grow Rich continues to sell well today and continues to give hope and inspiration to its readers, Don Green, CEO of the Napoleon Hill Foundation recognized an opportunity to update its core principles with modern examples. Think and Grow Rich – Three Feet From Gold is the product of Don’s vision, a message of hope and motivation given life through the stories of successful companies and their leaders from today’s economic environment. You may not recognize their names, but you will recognize their companies or their brands for they put their consumers, their employees and their companies before their personal quest for fame.

Steve Forbes’ endorsement of Three Feet From Gold says it all, “The perfect message of hope and inspiration during the current economic crisis.”

The title Three Feet From Gold, actually comes from the story of R. U. Darby told in the first chapter of the original Think and Grow Rich. A young man who went west during the Gold Rush, R. U Darby was determined to discover his fortune in gold. He staked his claim, and discovered high quality ore early in his quest. With investment from family and friends, he started mining his discovery with early successand then one day the gold simply ran out. After weeks of finding no more gold, R. U. Darby grew exceedingly more frustrated and finally gave up selling his mine and equipment to the junkman in town. He returned east totally defeated and completely broke.

The junkman who had nothing, on the other hand had been studying gold-mining for 20 years, and had been just waiting for this opportunity. He hired the right advisor, a gold mining engineer to study the mine and to advise him. The engineer told him that Darby had simply punched right through the vein of gold. All the junkman had to do was to go back to the beginning, to the place of the original discovery of gold, move three feet in the other direction and he would tap back into the vein. That is exactly what the junkman didand he discovered a great fortune in gold!

What happened to Darby? Well, he did hear about the junkman’s fortune and was quite upset. But he vowed to learn from his mistake and to never give up “three feet from gold” again. He went on to build a highly successful insurance business and began a new quest to teach others the importance of perseverance and never quitting.

It was this story of perseverance that led Don Green to commission Sharon Lechter and Greg S. Reid, to interview leaders from today’s business world and to ask them about their challenges. What had they done to persevere when failure loomed, to keep going when others would have given up? Armed with introductions from The Napoleon Hill Foundation, Sharon and Greg found themselves with the opportunity of a lifetime, the opportunity to update and to share the incredible impact of Hill’s work.

Told as a parable, Three Feet from Gold, shares the story of a young entrepreneur whose life is falling apart. He finds himself retracing Napoleon Hill’s steps after a serendipitous encounter with a powerful businessman who sees the young man’s potential and sets him on a challenging journey of personal, spiritual, and financial growth. Through this journey the young entrepreneur is mentored by more than 35 of today’s most successful leaders who have followed Napoleon Hill’s advice, including Dave Liniger, chairman and co-founder of Re/Max; John St. Augustine, producer of ‘Oprah and Friends’ Radio Programming; Debbi Fields, founder of Mrs. Fields Cookies; boxing champ Evander Holyfield; Symphony Orchestra conductor Jahja Ling; NASCAR President Mike Helton; just to name a few.

What unfolds in Three Feet from Gold is an invaluable equation for personal success based on advice from these incredible men and women. The Personal Success Equation is:

((Passion + Talent) x Association x Action) + Faith = Your Personal Success Equation

By combining your passion with your talent and then finding the right association you will position yourself for great success. However, to realize that success you must take decisive action and at all time have faith that you are on the right path.

They not only share how they applied this Success Equation in their own lives to achieve great success but more importantly, what they said to themselves when the chips were down. What kept them going when others would have given up. It is that moment in time, when you keep moving forward, that truly defines great success.

Their advice is sincere, generous and above all road tested by their own successful life stories.

Just a few of their golden nuggets that provide a road map for the successful CEOs of tomorrow are:

Truett Cathy, founder of Chick-fil-A, Inc. said, “Focus on your people more than your profits.” And “stop overplanning.”

“A true leader will take others where they would not have gone by themselves,” was the advice of Drayton McLane, Jr. owner of the Houston Astros.

Debbie Fields said, “Good enough, never is.”

John St. Augustine said, “People need to replace their wishbone with a backbone.”

James Amos said, “The margin between success and failure is a very thin line. History is the past. Base decisions on the future.”

John Hope Bryant said, “Ten percent of your attitude is determined by what life hands you and ninety percent by how you choose to respond.”

And returning to the ageless wisdom of Napoleon Hill, “Every adversity, every failure, and every heartache carries with it the seed of an equivalent or greater benefit.”

Don’t quit, you are just three feet from gold!

Sharon Lechter can help you, step by step with your Personal Finances

  • Share/Bookmark

Online Lottery Scams-Were You Notified?

You might be one of those people who received dozens of emails from a far away country, coming from an unknown company telling you that you won great sum money. I remember my first email lottery winning notification. The letter sounds convincing. It shows the detail of how I won, how much is it, and how can I claim my prize money. The instruction was detailed, looks believable except from the fact that I never joined online and offline lottery nor sweepstakes.

On one hand, the letter says that I won from a random email lottery and that my email address with an attached number was picked among billions of users. But wait, before you get too overwhelm with the thought of winning the lottery, you should take note that there is no such thing as random email lottery or sweepstakes. What’s makes it more suspicious is because you got it for free. Lotteries and sweepstakes are definitely not free; the winning prize comes from the accumulated sale of the lottery or sweepstakes tickets. These rotating emails are one of those internet frauds or online scams devised by people who want to earn easy money.

If you are a regular player, you must also be aware of how other people use its popularity to make money and scam lottery hopefuls. A lottery scam is one form of advance-fee fraud which basically commence with an unsolicited email notification that you hit the jackpot or you have been one of the winners of a recently held drawing. The winning notification instructs the recipient of the message to keep the notice confidential for security purposes. The email notification includes a contact number of a person you should reach for additional instructions on how to claim the prize. Eventually, once you decided to call the person, the agent will ask the “winner” for processing fees or transfer charges in order to send the lottery winnings but you will never receive any lottery payment.

Decades before, a number of governments prohibit this activity but today, government legalized it and even made it a national lottery; after all lottery helps raise revenue in addition to taxes. In many cases , if not a great majority it may seem indeed that the precursor “charity” , which the government officials authorities are “rescuing” and saving you from , was a lot more fair and liberal when it came to both prize payouts and amount and percentages of funds that went to the “chosen cause”. So be it I guess – its 2010 and era of President Obama who after all is looking after your own and your family’s interest to the hilt.

Winning the lottery is like 1:1,000,000 chances. Although it’s possible that you could win, in reality the chance is so low. So be extra cautious in replying a suspicious email lottery winning notification; the information that you might provide maybe used against you or to future email scam victims.

Bid Linking Directory

  • Share/Bookmark

Basic SEO Methods For Bloggers

Everybody’s into blogging nowadays. And to make sure more people get to read your sentiments, you should increase traffic to your site. And one way of doing so is through SEO.

SEO stands for search engine optimization. When used in the right manner, it can make your blog site race to the top of search engine result listings. Most people who search for something on Yahoo! or Google click on the very first link presented. Just imagine the traffic your site can generate should it make it to the top of the list, or anywhere really close to it.

The following are some SEO techniques which you can use as a blogger. If followed correctly, followers of your site will soon reach a record-breaking number.

In building your blog site, try to come up with a solid theme or identity. This way, those you are catering to will find your posts interesting, and your following will snowball. Such also keeps you from sending contradictory signals to search engines.

Keywords are key to take you to that top of the list. Always put your keywords in the tag section of your posts. In addition, you may also include the keywords themselves in your blog titles. For example, you wrote about a small online business you started. For sure there are also other people out there considering starting up their own business via the net. Making the title of your post into something like “How to Start an Online Business Like Mine” will sure appeal to these people.

One more thing you can do with your title is by making it click-worthy. Ask yourself: “will I be intrigued by the title I made had I been a reader?” It’s your ticket to grab everyone’s attention, read your post, and potentially read your previous ones as well.

And what better way to complement a click-worthy title than a read-worthy article? As soon as visitors to your site see that everything’s rubbish, they’ll be out of there right away. That’s something you must try to avoid: bounce rates, the number of people visiting then leaving instantly. Make sure that you know how to write and incorporate keywords into your creations naturally.

On that note, keywords need to be placed in your writing from 2 to 3 times. Any more than that is spamming in effect, and might annoy anyone reading it. Keyword repetition in the given frequency makes web crawlers find them easily. You may also bold or italicize keywords so the reader can easily spot what he or she is looking for exactly.

People will surely look on search engines something that’s just happened. Make sure you write something about news or current events. Do throw in other issues some people will find interesting to read: celebrity shockers, bloopers, controversial issues, eyebrow-raising stories, etc. Even silly and absurd blogs will never run out of curious readers.

You may also use popular social networking sites to provide a link to your blog site. Or you can read other people’s blogs, post comments and be an active follower. But no matter which SEO technique you employ, always remember that it may take some time for results to be evident.

Search Engine Optimization, anyone these days are using it. All the “cool kids” are doing it, but what about SEO software? Don’t use it because all of those “cool kids” are using it, but because all of the “achievers” ones are. Http://www.seoequalizer.com

  • Share/Bookmark

Software That Spins Articles

Content developers who are researching or have already implemented an automatic article spinning software solution should take the time to evaluate a manual software solution instead. Methods frequently used by automatic spinner software such as the random replacement of words with inappropriate synonyms and even copies published text and illegible characters from other sites can destroy your article. The goal of any writer or content developer is to publish useful information, not computer-generated gibberish.

If you intend to profit from marketing a service or product, then you especially want quality content. Using manual article spinner software that gives you more options and more control of the articles you produce makes more sense.

You have more control with a manual article spinner program over the lack of control using an automatic article spinner program. When you use the manual option in this kind of software you can actually specify just exactly what content you want to spin and how you want to spin it. This way you get the best results and much better content than with automated junk content.

You want to grab the attention of the reader, not push them away with poor content. Just put yourself in the place of your demographic audience base and imagine how you would view bad content. This can help you make the decision to switch your automatic spinner program with manual spinner software inboundlinksseo.com. It will make a difference in how your marketing articles are presented to your public.

Utilizing the manual option in article spinner programs like Easy Article Spinner means you are taking control of your article content by getting longer spins that produce more natural looking content for your demographic audience. They will never know you used any kind of article spinner to produce your content.

If you have ever done research and found articles that had good titles that you thought would be perfect for your research, only to discover there were strange looking characters, odd sentence structure and really poor content, you most likely landed on an automatically spun article.

Is that what you really want? Of course not. You want the best content you can get by using a manual spinner software that gives you the best results for your articles.

If you want to find out how to automatically spin articles please visit inboundlinksseo.com

  • Share/Bookmark

The One Thing All l Businesses Should Know About Search Engine Optimization

When first taking a business online, the one thing that all businesses are concerned about, is getting traffic to their site – preferably targetted traffic. Targetted traffic is simply visitors that are interested in what the business is selling and will, eventually, make a purchase.

There is a lot of hype around how website owners can get hundreds and thousands of visitors to their site and how they can get their site on Page 1 of the Search Engines – yes, a lot of it is hype but some of it is true.

There are a couple of excellent ways for Small Business Owners to gain targetted traffic to their site including:

* Pay Per Click Marketing (Google AdWords)

* Search Engine Optimization – so your business can be found in the Search Engine Results Pages (SERPs)

* Social Marketing

* Offline advertising

Out of all of these, Search Engine Optimization (SEO) is the one method that site owners should have a basic understanding of, because it’s the one method that is ongoing and, in my opinion, most beneficial.

Search Engine Optimization is literally about having your website listed in the SERPs (indexed) for the search terms you want to be found for. SEO is also about having your site found as high as possible in the Search Engine rankings for those keywords – preferably on Page 1.

However, SEO is an ongoing process – once you’ve got your site listed, it takes ongoing work to improve the ranking of your site, and then maintain it.

Whilst a lot of the SEO work can be outsourced, it pays to understand the SEO Basics and why they need to be done – that way, business owners will understand whether they are getting a fair price and whether the work being offered by SEO companies is the right type of work.

My one single tip to ensuring that website are indexed, and start ranking for their chosen keywords is to write great content. Don’t be fooled by the stories that you can get your site ranked with a little bit of content – whilst you may get your site listed and ranking well for a while, it will most likely be temporary. Writing great content is the way to ensure you maintain and improve your rankings.

When you write your content, use one of your chosen keywords throughout that content – but no more than 1 to 2 times in every 100 words to avoid ‘keyword stuffing’. Once you’ve written your content, read it aloud before publishing it to make sure it sounds natural.

My final advice with this tip, is to use formatting like bold, italics and underlines to highlight your keywords and bring attention to them.

This tip is only one part of a series steps to optimizing your website for Search Engines, but I consider it one of the most important parts to the process.

Get your free copy of Get Ranked: 11 Steps To Search Engine Optimization here.

  • Share/Bookmark

SEO For Small Businesses

It appears as though times are always tough for small businesses, but no time is worse than during a recession. During a recession, a lot of organisations attempt to scale back on as much as possible, but when does cutting back start to harm the business? One of the places this question is most frequently applied is to the topic of SEO. Should a small to medium sized enterprise spend on SEO when cash is limited?

Sad to say, many small businesses axe their advertising and marketing budget first. While this might be a good area to save a little bit of funds, if businesses completely cut their advertising, they will not be capable to attract new clients. Not having new customers, there’s little they are able to do to make additional cash. While word of mouth might benefit somewhat, it’s not as successful as a advertising and marketing blitz.

Return on Investment for SEO

While web advertising and marketing entails lower cost than executing offline advertising, there are still charges involved. However, you might get a much larger return on your investment because you’re able to more deeply analyze how well your advertising is performing. Given that web pages enable users to track where their traffic comes from, it’s simpler to identify and cut any online marketing that’s not working. As a result, small businesses should not immediately cut their SEO spending budget when times get tight.

A lot of small organizations might not have even invested in SEO yet, and these businesses might be asking why they need to invest the money. However, those small enterprise owners may perhaps not understand just how great a return they will get on their SEO. A huge return on investment is everything during a recession, and undertaking SEO is rated as one of the top ROI choices.

By simply selecting specific keywords and phrases, you’re very specifically targeting your audience. While ads in magazines may get plenty of attention, you never truly know if your target audience is viewing the advertising or if it is being seen by somebody who will never purchase your products. SEO, on the other hand, makes certain your web page is getting viewed by those who are searching for what you provide. It brings in more than just quantity; it brings in quality visitors and provides them with information about your web site right away.

Handling SEO yourself or engaging a Professional SEO Firm?

In terms of dealing with SEO, small enterprises have a few options. They can either manage the SEO themselves or they could employ a qualified SEO company. The first option is obviously the most budget-friendly; nevertheless, if you and your employees don’t comprehend the basics of executing SEO, you might end up totally wasting your time and energy. Fortunately, you can learn the essentials of SEO fairly rapidly.

Paying a organization to do SEO, specifically if the organization is thorough and totally redesigns your website from the ground up to be fully optimized, may perhaps be out of your budget. Many small companies simply can’t afford this. Nonetheless, having a specialist in SEO look at your pages is valuable. Outsourcing only part of the SEO process can be beneficial. For instance, you may want to hire a professional SEO writer to create content for your web site after you determine the keywords yourself.

Learn more about Singapore SEO services. Stop by AdVantage SEO where you can find out all about Singapore SEO and what it can do for you.

  • Share/Bookmark

A Basic Guide For Building Back Links For Seo

All website owners want people to visit their site, not just those who have commercial sites. Since you’ve gone to the trouble to produce a website, you have probably also made a little effort to learn something about how to get it noticed. In the course of your reading, you will have read about back links, but you may not know exactly what they are. This guide for building back links is intended for people like you.

Once you’ve written and published your site, you’ll then want to start the process of promoting it using SEO (Search Engine Optimization). You’ll subscribe to newsletters by SEO gurus in hopes of gaining some valuable insights. Like many beginners, some of the best advisers will be useless to you because they use terminology you don’t yet fully understand.

YOur SEO guru will casually talk about back links as if you already know what the words mean. He’ll tell you about their vital importance and how you must write and publish blog posts and articles, submit to article directories and make comments in forums. He’ll stress the importance of including back links. The trouble is, though, that you’re not sure what they are!

Don’t be too annoyed with your guru. You do know what backlinks are. It’s just the terminology that you don’t understand. Backlinks are those underlined links you see in articles. When you click them on, you are sent to another website.

It’s as simple as that. These links are important in SEO not so much because you’re hoping to get the people who stumble across your articles to click them on and go to your site, but because web crawlers take note of them. To the web crawler, those links to your website are an indication that your site has been noticed and commented on. This is turn helps your search engine ranking.

In very competitive affiliate niches, it’s almost impossible to have your siterank highly in search engines unless you employ a paid link building service. In smaller niches, however, it can be done by the site owner. For starters, you will have to write articles and publish them to as many social media markets as you can find.

You also need to post comments (including backlinks!) in forums and blogs and just generally get the word out about who you are and where people can find you. It may be a daunting task, but it sounds straighforward enough. Unfortunately, there’s a little more to it than that.

There’s the little problem of the “NoFollow” link. NoFollow is an html attribute that some forums and blog platforms add to every back link. That attribute tells web crawlers to ignore the link. The web crawler will sniff you out but not acknowledge the link. It’s kind of like being invisible!

There is more to the NoFollow attribute than that, but since you’re just starting out, it’s important to know that sometimes you might be posting to sites that include that NoFollow attribute. There are ways to get around it and other ways to find out who uses it and who doesn’t. For now, just remember – not all of your back links will be able to do their intended job.

Check out the best steps to link building services. With the right seo link building you can bring in traffic and increase sales. Head online to find the right steps today.

  • Share/Bookmark

SEO And Press Releases…Your Best Bet Is Mid Carolina Freelance

Are you looking for more traffic to your website? There are so many ways to promote your website. Some of you use pay-per-click for that much needed traffic. That is the name of the game after all, right? You need the traffic in order to generate revenue. Nonprofit organizations, you need traffic to your sight just as much. In order to promote your philanthropy work, you need to have people see your website and what you’re trying to offer. There are so many ways to generate traffic and we’re going to discuss a few in this article. Try hiring a freelance agency to write articles and press releases for you. You’ll boost traffic in no time!

In your effort to expose your website, Search Engine Optimization is key. Having a top notch SEO team on your side is extremely advantageous to your cause. One great Search Engine Optimization tool is Article marketing. By having a good freelancer write articles for your company or nonprofit organization, you’re sure to get noticed by popular search engines like Google, Yahoo, and Ask.com. These search engines frequently “crawl” these articles, which increases the exposure to your website.

Article marketing also helps with exposure in general. Many people have their favorite article websites, such as ezinearticles or Associated Content. By submitting your articles to these sites, you’re exposing your website to millions of readers. What a powerful tool for website exposure! Millions will be reading about the most up to date information you have to offer.

Press releases are another form of article marketing. With press releases, you’re given a bit more flexibility. Unlike article marketing, you’re allowed to be a little more promotional. This is very important if you are trying a new marketing campaign and really need to drive your message home. Article marketing is more editorial, where press releases are better for directly advertising a product. A good example of a press release specific site is Boosh Articles, powered by WordPress and Google.

So, you want to get your website exposed. Press releases and article writing are very important methods for website exposure and Search Engine Optimization. It’s even more important to get a qualified freelance agency or freelance writer that knows how to use the important key words to get your articles and press releases exposed in the right places for the right kind of exposure.

In order to get quality SEO article marketing and press releases, use freelance writers from Mid Carolina Freelance Get a totally unique version of this article from our article submission service

  • Share/Bookmark

You’re Kidding Right! You’re Not Using SEO As An MLM Lead Generation Tactic!?

Anywhere you go on the interweb lately, you can see people really talking up the power of social media platforms as an MLM lead generation haven. Until recently, I have ignored these medians and am just now getting my feet wet. I am starting to see the true benefit of using these sites, but am amazed at the amount of people that are using this technique and ignoring how simple it would be to use SEO to capture residual traffic from the buzz they generate on the social media sites. Instead of just posting on one of these sites, you could create a blog and post the content there and then post a link on the social media site of your choice. By doing this, (assuming you have proper anchor text) you are in effect able to transfer to buzz from that site to your own, which can help you with the search engine rankings.

Well Eric, what the heck does that matter?

The way to get the number of MLM leads coming in you desire is to combine a multitude of marketing avenues. If you only post the article on the social media site, then that site is the only one that receives the benefit from the buzz. However, if you have it on your blog and then the social site, the benefits are passed to your site through the anchor text, which helps your SEO rankings.

Did You Know?

Did you realize that nearly one half of Oogle’s ranking formula comes from social media votes and relevancy? In the good old days, it was enough just to set up your site so your on page and off page items were correct. Doing this would get you ranked on the search engine. Now however, if you ignore the social media aspect of SEO, you will never ever see any results or leads coming from the search engines.

Wait! I though SEO was really hard.

Not really hard if you understand the principles. Look, you are already using social media to get your content passed around and voted, dugg, tweeted, etc. You need to capitalize on that syndication by having a blog, hubpage, or even a squidoo lense will work. Place your content their, then post a link there in order to receive the benefits of the syndication yourself.

Bottom Line

The vast majority of people using online marketing as a primary MLM lead generator are failing to take advantage of the free traffic from SEO. Picture this: You decide to modify your marketing plan a little to be more SEO friendly. After a couple of months of continuing to produce quality content and getting it voted on within social sites, you start experiencing the initial wave of new leads that are coming directly from Oogle just cracking the traffic flood gates. Eureka!!

2 reasons holding people back from using SEO are they think it is way to difficult to learn and most people want instant gratification. While the results aren’t instant, the benefits will pay dividends longer than any other free MLM lead generation source.

Eric McMillan is an internet marketer and recovering traditional small business-aholic who shows people the advantages of a SEO for their MLM Lead Generation. If you are ready to get out of the daily grind and get on with your life, visit Eric McMillan’s Awesome MLM Leads Explosion Today to get started!

  • Share/Bookmark

SEM: Approaching The Local PR & News Media

The key to getting press consideration for your internet business -

Is it your relationships with the press or just the objectives? Let me provide the headline: It’s both

We all assume that marketing exposure can be imperative to your business’s advancement, especially for your tiny company. So what exactly is the actual hidden knowledge to acquiring the mass-media’s consideration? Could be it a carefully constructed message? Or can it be actually only a aspect of who you already know? Here is the lowdown: It’s both.

For more than twenty years, the area of public relations along with the new media itself has seen plenty of incredible changes. On the other hand the age-old assertion between who you know and what you know stays robust. Is achieving success a matter of providing the most interesting story message possible for the outlet or reporter that can be closest aligned with the subject of the internet business? Or perhaps could be strictly a matter of getting excellent connections and having the ability to phone who you know? (a.k.a. the “black book” approach to PR.)

It’s significant to tap the particular opinions of existing authorities. As much as we would love to claim the most important factor is the chance to pitch a precise story determined by background work, top rated software authors admit that above all, they still show their very best reviews towards the people they already know.

Here is several fascinating information via numerous extremely experienced reporters who joined together have already been the recipients of thousands of pitches more than the last 20 years.

We will label these guys “David” and “Paul.”

According to David, “The bulk of the time, excellent stories are dependant on pitches from individuals I know. The pitches that work at the top level are influenced by a real association I’ve had with the company or the pr person; somebody I have had reliable interactions with throughout the years, who knows me, is familiar with what I write about, and can be respectful of my free time.”

Paul agrees: “There will be no alternate for knowledge. I can definitely count on the fingertips of two hands the people I constantly respond to, and it is the end result of associations that have came about over a considerable number of many years.”

So what are the tricks to bullying a news outlet or news reporter you don’t know? Is it a lost cause? No.

The second most critical element, based on David and Paul, could be preparing.

Says Paul: “Knowledge about a reporter’s interests can be extremely important. There’s hardly any reason for not possessing that understanding. Do a live search search. Look at LinkedIn. Who’re my own acquaintances, and do you know those? In this moment in technology, there is absolutely no justification not to be furnished with certain info about this person and several of the information they’re inquisitive about.”

David also endorses diligent follow up and follow-through:

“If I ask a query and have a fast reaction or a response in the enterprise, you’ll get my interest,” he admits that. “I lately accepted a message and wrote a full overview of a product that has been pitched by a company agent I did not know, merely dependent on the idea that after i posed a subject, he understood his material and he followed-through.”

So profitable press associations is depending on both what you already know and who you already know. Great companies should put that know-how to work.

Skin Clinic MD is a medspa community of Plastic Surgeons, Cosmetic Dermatologists with more than 3,500 medical spa members world-wide. Medical Spa MD offers physician resources like used cosmetic lasers & IPL listings and information for skin clinic & laser clinic patients.

  • Share/Bookmark
© 2008 Live Life At Home