Seo Toronto – Back Linking For Gold

So, you are thinking about that email request. The one you got last week about giving someone a reciprocal link. You don\’t know this person from adam, but there you are trying to make the best decision for your own website.

Most of us search engine optimization experts keenly know what this phrase means, but for the rest of us it simply means getting others to link to your site from their own.

When this whole thing started, this was done by asking friends and foes to link to you, and initially whole communities even encouraged this but Google and others soon began to devalue these reciprocal efforts because too many of the reciprocal links were contrived and not natural.

Spam is known by some as that tasty meat from which the current swine flu propagates,lol, sorry couldn\’t help myself, but in internet lingo it is also known as the junk email that attempts to get commercial gain.

I.e. some marketers send out unsolicited blog comments to thousands of open blogs in an attempt to gain back links. Others created fake websites and pages with links back to their own – not the phrase \”their own\” – commercial products – hence the need for objective PageRank and PageTrust. In those early days, the search engines were not looking at important minutia such as which reciprocal links were owned by the same organization or which 20 reciprocal links were sharing the same IP Address. In order to stop those who would fill our inboxes with junk, this information is deemed to be rather important for determining exactly who the spammers are.

It is said that successful backlinking depends very heavily on the keywords one chooses – traditionally, this has been where many back-link efforts have hit the wall.

Why? We have no idea exactly how others will link to our online assets. This is oddly enough – at odds – with what most seo professionals will tell you about how you should control the text or anchor text in the documents that link back to you.

Also, since as a casual reader, one is not likely to be an expert on long tail keywords, you are going to most logically try to pick the keywords having the most traffic. Is this a mistake? A brand new website, even after being indexed by Yahoo or most search engines, typically has no chance at ranking on its chosen keywords for many months if not years.

And perhaps that\’s not all one has to worry about.

But there is yet one more major issue. The page rank of new articles is N/A or after indexing, typically Zero where Zero is worst and 10 is the best. Some may say differently while a new page with N/A or O as its rank can have a freshness quotient that can help it positively, in most search engines, its zero which is evidence of lack of backlinks will definitely not work in its favor.

But there are exceptions to every rule and if the newly created page is sitting on a highly popular Web 2 social network property like kijji or facebook, bebo or scribd to name a few then it won\’t be penalized as much just because its current pagerank or credibility level appears to be a zero.

We suspect these exceptions work because, it is thought that new pages on foundation sites such as those with a PageRank of 5 or above, inherently acquire some of the PageRank or PageTrust of the site that they rest on.

Technical babble galore – the question really is – What can a novice do ?

Many seo experts might say, go back to basics, create good and get creative. They would recommend strongly that we even create \”link-bait\” that will cause others to want to link to you.Which I also recommend if you can get this very weighty idea to lift off the ground any at all. Its never a great idea to truly ignore what Google recommends, however I urge you to examine the issues involved in creating link-bait more deeply. Calculate whether you really have the 6-18 months that it takes to consistently create new articles on a daily basis, and to put out such a ferocious amount of high grade material in one spot that would cause people to consistently put a link to that page from their own – If the answer is yes, then you now know the true meaning of link-bait.

Many more questions than answers, huh?

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