Email Marketing and Building A List
Email is the most powerful and efficient way to keep in contact with your customers, however it is also where people make the most mistakes ” potentially driving away those customers. Used correctly, it is the most personal online medium, and can keep those clients up to three times longer than other ways. When someone gives you their email address, it is a measure of their trust. But abuse that trust, and you can kiss that customer good bye!
What types of information should you be gathering from a customer? An email address is probably the easiest, yet most important, piece of information you can get! I don’t know of anyone who would argue with the idea that it is easier to get someone’s email address than to sell a $1,000 product on the spot. By giving you their email address, a potential customer is giving you permission to contact them for free.
Tips for Successful Emailing:
1. Use personal cues in your correspondences. You can be uninviting to your potential customers if you address them impersonally. A majority of marketers don’t do this properly, and this is a vital failure in customer service. Address them in a persona-to-person manner. Treat them like an individual person. Do not treat them like they’re just one person in a much larger crowd.
2. Make sure your name appears in the “From” line of your email. People respond much more favorably to an actual person sending an email, so they are more likely to take the time to read it. Since you’ve already learned to keep the content of your email personal in approach, it follows that a personal approach should be the first thing they see when they receive the email in their inbox. Keep your email from looking like spam. Use words and phrases in your subject line that let them know your email is not spam. This will dramatically increase the odds of their reading it.
3. Your Subject Line Should be Provocative. The content of your subject line needs to be relevant to the reader to avoid sounding like spam. Keep in mind, though, that if a person already clicked on your ad they are obviously interested in what you have to offer. Use your Subject Line to remind them of this. An example of a bad subject line is “RE: Your Contact To US.” “What can we do for you? Client Services getting back to you regarding your question” is much better. It does not sound uptight or over-the-top, which would turn a lot of people off, but it also does not sound like spam.
These need to be customized to what youre selling, and not in a cookie-cutter format. But with a little work, constant tweaking, and a commitment to personal touch, you will gain more long-term customers.
Anthony Flores of www.attorneymarketingnow.com is an expert in los angeles seo and SEO Los Angeles. Contact us with proven PPC and SEO results for attorney’s all across the country.
